Anti-Pinkwashing Dad Hat

Check out the Anti-Pinkwashing limited edition dad hat - Embroidered with a message "Thank You For Not Pinkwashing" and The Breasties mountains on the back. 

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October is breast cancer awareness month. There is an influx of pink, with pink campaigns, pink products, pink ribbons to “support” the cause. Breast cancer has become a multibillion dollar industry but it’s entirely unregulated.

Pinkwashing // a marketing tactic. the exploitation of breast cancer for profit or public relations. the act of supporting the breast cancer cause or promoting a pink ribbon product while actively producing, manufacturing, or selling products linked to the disease. Learn more: pinkisnottheproblem.org

We've created the "Anti-Pinkwashing" line to highlight the harms of pinkwashing and encourage meaningful action for BCAM. It's perfect for those who want to support the cause without falling for superficial marketing campaigns.