The Breasties
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Check out the Anti-Pinkwashing limited edition pink hoodie.
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October is breast cancer awareness month. There is an influx of pink, with pink campaigns, pink products, pink ribbons to “support” the cause. Breast cancer has become a multibillion dollar industry but it’s entirely unregulated.
Pinkwashing // a marketing tactic. the exploitation of breast cancer for profit or public relations. the act of supporting the breast cancer cause or promoting a pink ribbon product while actively producing, manufacturing, or selling products linked to the disease. Learn more: pinkisnottheproblem.org
We've created the "Anti-Pinkwashing" line to highlight the harms of pinkwashing and encourage meaningful action for BCAM. It's perfect for those who want to support the cause without falling for superficial marketing campaigns.
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Add an additional donation to your order to help us move mountains!
Your contribution will make a transformative impact on individuals affected by cancer by providing essential funding to The Breasties programming, resources for education and support, and commitment to funding stage 4 breast cancer research.
