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The Breasties

Anti-Pinkwashing Hoodie

Anti-Pinkwashing Hoodie

Regular price $60.00 USD
Regular price Sale price $60.00 USD
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Check out the Anti-Pinkwashing limited edition pink hoodie. 

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October is breast cancer awareness month. There is an influx of pink, with pink campaigns, pink products, pink ribbons to “support” the cause. Breast cancer has become a multibillion dollar industry but it’s entirely unregulated.

Pinkwashing //
a marketing tactic. the exploitation of breast cancer for profit or public relations. the act of supporting the breast cancer cause or promoting a pink ribbon product while actively producing, manufacturing, or selling products linked to the disease. Learn more: pinkisnottheproblem.org

We've created the "Anti-Pinkwashing" line to highlight the harms of pinkwashing and encourage meaningful action for BCAM. It's perfect for those who want to support the cause without falling for superficial marketing campaigns. 

 

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  • 80/20 ring-spun cotton/polyester blend fleece
  • Unisex, classic fit
  • 1x1 ribbing at cuffs & waistband
  • Metal eyelets
  • Pouch pocket

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