Check out the Anti-Pinkwashing limited edition black crewneck sweatshirt.
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October is breast cancer awareness month. There is an influx of pink, with pink campaigns, pink products, pink ribbons to “support” the cause. Breast cancer has become amultibillion dollarindustry but it’s entirely unregulated.
Pinkwashing // a marketing tactic. the exploitation of breast cancer for profit or public relations. the act of supporting the breast cancer cause or promoting a pink ribbon product while actively producing, manufacturing, or selling products linked to the disease. Learn more: pinkisnottheproblem.org
We've created the "Anti-Pinkwashing" line to highlight the harms of pinkwashing and encourage meaningful action for BCAM. It's perfect for those who want to support the cause without falling for superficial marketing campaigns.
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