Anti-Pinkwashing Crewneck

Check out the Anti-Pinkwashing limited edition black crewneck sweatshirt.  

--

October is breast cancer awareness month. There is an influx of pink, with pink campaigns, pink products, pink ribbons to “support” the cause. Breast cancer has become a multibillion dollar industry but it’s entirely unregulated.

Pinkwashing // a marketing tactic. the exploitation of breast cancer for profit or public relations. the act of supporting the breast cancer cause or promoting a pink ribbon product while actively producing, manufacturing, or selling products linked to the disease. Learn more: pinkisnottheproblem.org

We've created the "Anti-Pinkwashing" line to highlight the harms of pinkwashing and encourage meaningful action for BCAM. It's perfect for those who want to support the cause without falling for superficial marketing campaigns. 

--

•   Features: Side-seamed, retail fit, unisex sizing, dropped shoulder, ribbed cuffs and waistband.
• Fabrication: 52% Airlume combed and ring-spun cotton, 48% polyester fleece, 32 single 8.0 oz.